Architonic × Pedrali

Videography and post-production for Architonic's brand interview programme at Milan Design Week 2026

VideographyPost-productionDesign

Client: Architonic
Year: 2026
Role: Videography, Post-production
Industry: Design

8videos delivered

7long-form design interviews

10–12minutes per interview (max.)

60"vertical product short

The service

Architonic offers brands the chance to interview their best designers and appear on the Architonic channel. The brands then reuse the videos on their own social media to attract customers and present new collections, told by some of the most influential designers of the moment.

What I did

Videography and post-production for the full package: 7 long-form design interviews for YouTube, with colour correction and AI audio isolation, plus 1 vertical product-focused short of about 60 seconds. Shot on location during E Vento (20–22 April 2026) in the city centre and at Rho Fiera, including Villa Necchi and Piccolo Teatro, with a camera support team on the most complex days.

Workflow

Drafts and feedback from Architonic and the brands were handled through Frame.io, adapting quickly to schedule changes and to the creative directors' revisions.