CAMPAIGN · 2021
Ceramica Bardelli — Lines
A conceptual, emotional film that turns the craft behind the Lines collection into a ritual
- Client
- Ceramica Bardelli
- Year
- 2021
- Role
- Creative direction, Video direction
- Industry
- Design
The brief
Showcase Ceramica Bardelli's high-end product by combining traditional craftsmanship with aesthetic innovation and cinematic storytelling, working with Altaeco and the different art directors and agencies involved.
The bacchetta installation film
A conceptual, emotional film shot in the craft workshop in Faenza for the Lines collection. It documents how the tile is prepared and how the metal rod (the bacchetta) is inserted by hand, turning an industrial and artisanal process into a “ritual” that highlights the values of luxury Italian manufacturing.
Made for social media
The film was created for social media, to generate engagement with the brand's customers.
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