CAMPAIGN · 2024
BYD — European Launch
Cinematography, filming and post-production of a social video for the BYD SEAL U DM-i plug-in hybrid
- Client
- BYD
- Year
- 2024
- Role
- Cinematography, Production, Post-production
- Industry
- Automotive
- Agency
- Pixel and Pixel
The brief
A social video to promote the new plug-in hybrid BYD SEAL U DM-i, made for the agency Pixel and Pixel. I took care of the cinematography, the filming and the complete post-production.
Script and concept
I wrote and carried out the technical script, built in sequences that combine hyperlapses, panoramic shots, detail shots (nose, wheels, lights, interior) and overhead drone shots, with English and Spanish voice-over under the concept “The best of both worlds” / “Lo mejor de ambos mundos”.
Shoot and post-production
Shot on 2 and 3 June 2024 at locations in and around Madrid — the Capilla San Lorenzo, the dam on the Seguilla river in Peguerinos, Avenida del Santuario de Valverde in Fuencarral-El Pardo and stretches of the M-535 — with Sony A7 IV cameras, several lenses and stabilisation, plus a DJI Air 3 drone. Editing and colour grading continued through July 2024.
Gallery
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