CAMPAIGN · 2022

Levi's — Launch Event

Video directionProductionFashion

Client: Levi's
Year: 2022
Role: Video direction, Production
Industry: Fashion

Selected Levi's work · 2017–2018

Developed through the agency Parini Associati, together with Levi's marketing and PR team.

Levi's × Thegiornalisti · Trucker Jacket anniversary · Oct 2017

Production and editing of the official videos of the event and the shoot, delivered in several formats (16:9 and 4:3) for web, Facebook and Instagram. It included post-production adjustments requested by the brand: titles set in specific typefaces, removal of selected frames and closing versions with the required credits.

Cheung × Levi's · Jul 2017

Promotional and institutional video for Levi's Global Head of Design, edited with graphics built to the brand's standards (corporate typeface, no italics) and synced to licensed music, delivered in full and short versions for European social media and PR.

Levi's Training · Jan 2018

Coverage of the event on 30 January 2018 at Spazio T'A in Milan: the welcome, the presentations and team-building activities between the team and the brand. From that footage came the Levi's Training video, cut with a faster rhythm to highlight the product and the teamwork.