PixelModa — Head of Video

Leading the production engine behind luxury e-commerce at catalog scale

ProductionCreative directionFashion

Client: PixelModa
Year: 2024
Role: Production, Creative direction
Industry: Fashion

500+assets delivered / day

30+creatives led

10+simultaneous sets

+23%CTR on video PDPs

The challenge

Luxury houses needed on-model and product video at a volume no traditional studio could match — without letting quality slip. The gap wasn't talent; it was a system that could hold a premium standard at industrial speed.

What I built

I designed the end-to-end production engine: structured pipelines across 10+ concurrent sets, strict QC protocols, a color and delivery standard every vendor followed, and an internal training path — “Scuola Zalando” — that turned new hires into consistent operators fast. I led and coached a team of 30+ and coordinated vendors across India, Argentina and Slovakia.

The result

500+ high-quality assets a day, faster time-to-online, lower cost per asset, and a measurable lift in performance (+23% CTR on video PDPs). A repeatable machine — not a one-off shoot.